He's Also Not Tall

In an article about Apple's new iPhone, the AP writes: "iPhone is 11.6 millimeters thin, thinner than almost any phone on the market today."

The "11.6 millimeters thin" formulation seems very strange to me. It's the kind of thing you normally see when talking about age ("He's 76 years young"). I really don't know what to make of it, except it's humorous to imagine an AP staffer shamelessly using a news column to plug a product.